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McKenna, Brad 
ORCID: https://orcid.org/0000-0002-2219-7508, Gardner, Lesley and Myers, Michael
(2010)
Chaotic worlds: an analysis of World of Warcraft.
In: Americas Conference on Information Systems, 2010-08-12 - 2010-08-15.
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Abstract
Virtual worlds provide new forms of collaboration and social interaction. The World of Warcraft (WoW) is one such virtual world. It is the most popular example of what is called a Massively Multiplayer Online Role Playing Game (MMORPG). In this paper, we analyze players’ outcomes with WoW using chaos theory. Our paper suggests that players are highly sensitive to initial conditions which are impacted by style of play and the social structure of groups.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Faculty \ School: | Faculty of Social Sciences > Norwich Business School |
| UEA Research Groups: | Faculty of Social Sciences > Research Groups > Innovation, Technology and Operations Management |
| Related URLs: | |
| Depositing User: | Pure Connector |
| Date Deposited: | 20 Apr 2016 12:02 |
| Last Modified: | 21 Dec 2022 17:30 |
| URI: | https://ueaeprints.uea.ac.uk/id/eprint/58319 |
| DOI: |
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