Gligor, David, Esmark, Carol and Golgeci, Ismail (2016) Building international business theory: A grounded theory approach. Journal of International Business Studies, 47 (1). 93–111. ISSN 0047-2506
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Abstract
The field of international business (IB) is in need of more theory development (Morck & Yeung, 2007). As such, the main focus of our manuscript was to provide guidance on how to build IB specific theory using grounded theory (GT). Moreover, we contribute to future theory development by identifying areas within IB where GT can be applied and the type of research issues that can be addressed using this methodology. Finally, we make a noteworthy contribution by discussing some of GT’s caveats and limitations, particularly those relevant to IB. This effort is intended to spur further interest in the development of IB theory.
Item Type: | Article |
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Uncontrolled Keywords: | international business theory,grounded theory,international business theory development |
Faculty \ School: | Faculty of Social Sciences > Norwich Business School |
Depositing User: | Pure Connector |
Date Deposited: | 22 Mar 2016 13:00 |
Last Modified: | 21 Oct 2022 02:35 |
URI: | https://ueaeprints.uea.ac.uk/id/eprint/57982 |
DOI: | 10.1057/jibs.2015.35 |
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