A critical realist exploration of the influence of interpersonal trust on value co-creation in transactional and relational customer-salesperson interaction

Baumann, Jasmin and Le Meunier-FitzHugh, Kenneth (2013) A critical realist exploration of the influence of interpersonal trust on value co-creation in transactional and relational customer-salesperson interaction. In: 16th Annual Conference of the International Association of Critical Realism, 2013-07-29 - 2013-07-31.

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Item Type:	Conference or Workshop Item (Paper)
Faculty \ School:	Faculty of Social Sciences > Norwich Business School
UEA Research Groups:	Faculty of Social Sciences > Research Groups > Marketing, Entrepreneurship and Business Strategy (former - to 2019) Faculty of Social Sciences > Research Groups > Marketing
Depositing User:	Pure Connector
Date Deposited:	17 Feb 2016 14:00
Last Modified:	24 Sep 2024 07:18
URI:	https://ueaeprints.uea.ac.uk/id/eprint/57135
DOI:

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