The Role of Trust in Buyer-Seller Relationships in Service Industries and the Impact of the Selling Organization's Brand Name on the Development of Trust

Baumann, J. and Le Meunier-FitzHugh, K. (2009) The Role of Trust in Buyer-Seller Relationships in Service Industries and the Impact of the Selling Organization's Brand Name on the Development of Trust. In: Selling and Sales Management Conference, 2009-04-01.

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Item Type:	Conference or Workshop Item (Paper)
Faculty \ School:	Faculty of Social Sciences > Norwich Business School
UEA Research Groups:	Faculty of Social Sciences > Research Groups > Marketing
Depositing User:	Pure Connector
Date Deposited:	17 Feb 2016 14:00
Last Modified:	24 Sep 2024 07:07
URI:	https://ueaeprints.uea.ac.uk/id/eprint/57134
DOI:

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