Drivers for change: Impact of aligned rewards and senior management attitudes on conflict and collaboration between sales and marketing

Le Meunier-FitzHugh, K (2012) Drivers for change: Impact of aligned rewards and senior management attitudes on conflict and collaboration between sales and marketing. In: Sales Excellence and Leadership Summit Conference, 2012-10-22 - 2012-10-23.

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Item Type:	Conference or Workshop Item (Paper)
Faculty \ School:	Faculty of Social Sciences > Norwich Business School
UEA Research Groups:	Faculty of Social Sciences > Research Groups > Marketing, Entrepreneurship and Business Strategy (former - to 2019) Faculty of Social Sciences > Research Groups > Marketing
Depositing User:	Pure Connector
Date Deposited:	17 Feb 2016 14:00
Last Modified:	24 Sep 2024 07:04
URI:	https://ueaeprints.uea.ac.uk/id/eprint/57131
DOI:

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