Who Switched at the Big Switch and Why?

Waddams, Catherine, Deller, David, Loomes, Graham, Giulietti, Monica, Moniche, Ana and Jeon, Joo Young (2014) Who Switched at the Big Switch and Why? Centre for Competition Policy.

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The Big Switch enabled the observation of over a hundred thousand ‘real’ switching decisions by participants in a collective switching exercise in 2012. This report presents some of the findings and early analysis. Our main initial findings are that: 1. The probability of switching rises with increases in the gains available; 2. Despite substantial gains available (median value around a tenth of the bill), and very little further effort required to switch, only a third of participants switched supplier; 3. Participants who saw two offers were less likely to switch than those who saw only one.

Item Type: Book
Faculty \ School: Faculty of Social Sciences > Norwich Business School
Faculty of Social Sciences > School of Economics
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Depositing User: Pure Connector
Date Deposited: 15 Jan 2016 15:04
Last Modified: 15 Jun 2022 13:30
URI: https://ueaeprints.uea.ac.uk/id/eprint/56355

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