Who Switched at the Big Switch and Why?

Waddams, Catherine, Deller, David ORCID: https://orcid.org/0000-0001-7398-6083, Loomes, Graham, Giulietti, Monica, Moniche, Ana and Jeon, Joo Young (2014) Who Switched at the Big Switch and Why? Centre for Competition Policy.

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The Big Switch enabled the observation of over a hundred thousand ‘real’ switching decisions by participants in a collective switching exercise in 2012. This report presents some of the findings and early analysis. Our main initial findings are that: 1. The probability of switching rises with increases in the gains available; 2. Despite substantial gains available (median value around a tenth of the bill), and very little further effort required to switch, only a third of participants switched supplier; 3. Participants who saw two offers were less likely to switch than those who saw only one.

Item Type: Book
Faculty \ School: Faculty of Social Sciences > Norwich Business School
Faculty of Social Sciences > School of Economics
UEA Research Groups: Faculty of Social Sciences > Research Groups > Responsible Business Regulation Group
Faculty of Social Sciences > Research Centres > Centre for Competition Policy
Depositing User: Pure Connector
Date Deposited: 15 Jan 2016 15:04
Last Modified: 20 Jun 2023 15:04
URI: https://ueaeprints.uea.ac.uk/id/eprint/56355

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