Waddams, Catherine, Deller, David ORCID: https://orcid.org/0000-0001-7398-6083, Loomes, Graham, Giulietti, Monica, Moniche, Ana and Jeon, Joo Young
(2014)
Who Switched at the Big Switch and Why?
Centre for Competition Policy.
Abstract
The Big Switch enabled the observation of over a hundred thousand ‘real’ switching decisions by participants in a collective switching exercise in 2012. This report presents some of the findings and early analysis. Our main initial findings are that: 1. The probability of switching rises with increases in the gains available; 2. Despite substantial gains available (median value around a tenth of the bill), and very little further effort required to switch, only a third of participants switched supplier; 3. Participants who saw two offers were less likely to switch than those who saw only one.
Item Type: | Book |
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Faculty \ School: | Faculty of Social Sciences > Norwich Business School Faculty of Social Sciences > School of Economics |
Depositing User: | Pure Connector |
Date Deposited: | 15 Jan 2016 15:04 |
Last Modified: | 01 Nov 2022 10:17 |
URI: | https://ueaeprints.uea.ac.uk/id/eprint/56355 |
DOI: |
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