Conversations Sell: How Dialogical Judgments and Goals Underpin the Success of Viral Videos

Yeo, T. E. D. (2010) Conversations Sell: How Dialogical Judgments and Goals Underpin the Success of Viral Videos. In: Association for Consumer Research, 2015-10-20.

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Item Type:	Conference or Workshop Item (Paper)
Faculty \ School:	Faculty of Social Sciences > Norwich Business School
Depositing User:	Pure Connector
Date Deposited:	06 Dec 2015 02:11
Last Modified:	24 Sep 2024 07:19
URI:	https://ueaeprints.uea.ac.uk/id/eprint/55679
DOI:

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