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Chakraborty, Ratula, Dobson, Paul 
ORCID: https://orcid.org/0000-0001-7352-740X, Seaton, Jonathan and Waterson, Michael
(2014)
Market Consolidation and Pricing Developments in Grocery Retailing: A Case Study.
In:
The Analysis of Competition Policy and Sectoral Regulation.
World Scientific-Now Publishers Series in Business, 4
.
World Scientific-Now Publishers Series in Business, pp. 3-29.
ISBN 978-981-4616-35-5
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Abstract
When large retailers merge, there is a concern that a sudden and marked increase in concentration will alter the intensity and nature of price competition to the detriment of consumers. This chapter considers just such a situation in regard to UK grocery retailing, which has witnessed steadily increasing concentration over recent years, advanced by a series of mergers. Specifically, we examine the nature of price competition amongst the major “one-stop-shop” retail chains before, during, and after the Safeway/Morrison merger in March 2004.We find the merger offered consumers an immediate windfall benefit — with average prices falling straight after the merger—and more intriguingly appears to have led to (or at least is associated with) a marked change in the character of price competition in the market.
| Item Type: | Book Section |
|---|---|
| Uncontrolled Keywords: | price competition,concentration,pricing strategies, grocery retailing |
| Faculty \ School: | Faculty of Social Sciences > Norwich Business School |
| UEA Research Groups: | Faculty of Social Sciences > Research Groups > Responsible Business Regulation Group Faculty of Social Sciences > Research Centres > Centre for Competition Policy Faculty of Social Sciences > Research Groups > Marketing |
| Related URLs: | |
| Depositing User: | Pure Connector |
| Date Deposited: | 01 Dec 2015 07:37 |
| Last Modified: | 05 May 2024 05:30 |
| URI: | https://ueaeprints.uea.ac.uk/id/eprint/55577 |
| DOI: |
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