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Korfiatis, N. 
ORCID: https://orcid.org/0000-0001-6377-4837, Rodríguez, D. and Sicilia, M.-A.
(2008)
The impact of readability on the usefulness of online product reviews:A case study on an online bookstore.
In:
Emerging Technologies and Information Systems for the Knowledge Society.
Lecture Notes in Computer Science, 5288
.
Springer Berlin / Heidelberg, pp. 423-432.
ISBN 9783540877806
Abstract
Online product reviews is an important advantage for consumers of experience goods in online marketplaces and act as a useful source of information during the purchase of a good. Furthermore in some online marketplaces consumers have the opportunity to evaluate how helpful a review was by using a binary evaluation interface provided by the online marketplace. This results to the usefulness score of a review which is calculated as a fraction of helpful votes over the total votes that this review has received. Our early results indicate that the usefulness score of a particular review is affected in a significant way by the qualitative characteristics of the review as measured by readability tests applied to a large dataset of reviews collected from the UK section of the popular online marketplace Amazon.
| Item Type: | Book Section |
|---|---|
| Uncontrolled Keywords: | readbility tests,online services |
| Faculty \ School: | Faculty of Social Sciences > Norwich Business School |
| UEA Research Groups: | Faculty of Social Sciences > Research Groups > Innovation, Technology and Operations Management Faculty of Social Sciences > Research Centres > Centre for Competition Policy |
| Related URLs: | |
| Depositing User: | Pure Connector |
| Date Deposited: | 21 Jan 2015 16:12 |
| Last Modified: | 19 Apr 2023 01:26 |
| URI: | https://ueaeprints.uea.ac.uk/id/eprint/51464 |
| DOI: | 10.1007/978-3-540-87781-3_46 |
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