Socially targeted mobile services: towards an upper level ontology of social roles for mobile environments

Korfiatis, N. ORCID: https://orcid.org/0000-0001-6377-4837 and Constantiou, I.D. (2006) Socially targeted mobile services: towards an upper level ontology of social roles for mobile environments. In: Proceedings of the 11th European Conference on Information Systems (ECIS). UNSPECIFIED.

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Abstract

The Semantic Web has recently attracted the attention of both researchers and practitioners in the information systems field. In this paper we explore an application of Semantic Web in mobile context. In particular we focus on the development of advanced models of mobile service provision by contextualizing users’ interaction characteristics through an upper level annotation ontology. The Semantic Web enables richer representations of context, which combined with the interaction and communication modalities attached to the device enrich user experience. We propose an ontological representation of user stereotypes through the concept of social roles. This representation can be used in further research on content negotiation and deployment of different interaction styles that are subject to the stereotype.

Item Type:	Book Section
Uncontrolled Keywords:	semantic web, social roles, mobile services, content provisioning, ontologies
Faculty \ School:	Faculty of Social Sciences > Norwich Business School
UEA Research Groups:	Faculty of Social Sciences > Research Groups > Innovation, Technology and Operations Management Faculty of Social Sciences > Research Centres > Centre for Competition Policy
Depositing User:	Pure Connector
Date Deposited:	17 Dec 2014 15:38
Last Modified:	19 Apr 2023 01:26
URI:	https://ueaeprints.uea.ac.uk/id/eprint/51429
DOI:

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