The Importance of Political Party Brand Differentiation

Rutter, Richard and Lettice, Fiona ORCID: (2014) The Importance of Political Party Brand Differentiation. In: European conference on Social Media 2014, 2015-02-20.

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Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: brand personality
Faculty \ School: Faculty of Social Sciences > Norwich Business School
UEA Research Groups: Faculty of Social Sciences > Research Groups > Innovation, Technology and Operations Management
Depositing User: Pure Connector
Date Deposited: 26 Nov 2014 14:38
Last Modified: 21 Mar 2023 09:30

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