The Importance of Political Party Brand Differentiation

Rutter, Richard and Lettice, Fiona (2014) The Importance of Political Party Brand Differentiation. In: European conference on Social Media 2014, 2015-02-20.

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Item Type:	Conference or Workshop Item (Paper)
Uncontrolled Keywords:	brand personality
Faculty \ School:	Faculty of Social Sciences > Norwich Business School
UEA Research Groups:	Faculty of Social Sciences > Research Groups > Innovation, Technology and Operations Management
Depositing User:	Pure Connector
Date Deposited:	26 Nov 2014 14:38
Last Modified:	06 Feb 2025 01:12
URI:	https://ueaeprints.uea.ac.uk/id/eprint/50625
DOI:

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