Reciprocal Value Propositions in Professional Service Sales Encounters

Baumann, Jasmin, Le Meunier-FitzHugh, Kenneth, Haas, Alexander and Stuebiger, Nina (2014) Reciprocal Value Propositions in Professional Service Sales Encounters. In: Global Sales Science Institute Annual Conference, 2014-06-11 - 2014-06-13.

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Item Type:	Conference or Workshop Item (Paper)
Faculty \ School:	Faculty of Social Sciences > Norwich Business School
UEA Research Groups:	Faculty of Social Sciences > Research Groups > Marketing, Entrepreneurship and Business Strategy (former - to 2019) Faculty of Social Sciences > Research Groups > Marketing
Depositing User:	Pure Connector
Date Deposited:	06 Aug 2014 10:34
Last Modified:	02 Aug 2021 23:38
URI:	https://ueaeprints.uea.ac.uk/id/eprint/49609
DOI:

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