Reclaiming the 'Vanilla' DVD: Brand Packaging and the Case of Ealing Studies

Johnston, Keith M ORCID: (2014) Reclaiming the 'Vanilla' DVD: Brand Packaging and the Case of Ealing Studies. Screen, 55 (1). ISSN 0036-9543

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The article explores the physical packaging and basic features of the 'vanilla' DVD releases, those basic DVD releases that are often overshadowed by flashier special editions with extra features. The article argues that packaging and other features are under-explored within academic studies of DVD, or of the DVD industry, yet these help to create the initial expectations of audiences around traditional concepts such as genre, star or narrative. The main case study (Ealing Studios) develops an argument around the importance of studio branding to DVD packaging, and demonstrates how such branding can reinforce existing characteristics drawn from popular British cinema history.

Item Type: Article
Uncontrolled Keywords: dvd; branding; packaging; ealing studios; british cinema
Faculty \ School: Faculty of Arts and Humanities > School of Art, Media and American Studies
University of East Anglia > Faculty of Arts and Humanities > Research Groups > Film, Television and Media
Depositing User: Pure Connector
Date Deposited: 28 Mar 2014 14:14
Last Modified: 24 Oct 2022 06:14
DOI: 10.1093/screen/hjt054

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