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Johnston, Keith M. 
ORCID: https://orcid.org/0000-0002-1989-8549
(2014)
Reclaiming the 'Vanilla' DVD: Brand packaging and the case of Ealing Studies.
Screen, 55 (1).
ISSN 0036-9543
Abstract
The article explores the physical packaging and basic features of the 'vanilla' DVD releases, those basic DVD releases that are often overshadowed by flashier special editions with extra features. The article argues that packaging and other features are under-explored within academic studies of DVD, or of the DVD industry, yet these help to create the initial expectations of audiences around traditional concepts such as genre, star or narrative. The main case study (Ealing Studios) develops an argument around the importance of studio branding to DVD packaging, and demonstrates how such branding can reinforce existing characteristics drawn from popular British cinema history.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | dvd; branding; packaging; ealing studios; british cinema |
| Faculty \ School: | Faculty of Arts and Humanities > School of Art, Media and American Studies (former - to 2024) |
| UEA Research Groups: | Faculty of Arts and Humanities > Research Groups > British Cinema & Television Faculty of Arts and Humanities > Research Groups > Film, Television and Media |
| Depositing User: | Pure Connector |
| Date Deposited: | 28 Mar 2014 14:14 |
| Last Modified: | 25 Sep 2024 11:13 |
| URI: | https://ueaeprints.uea.ac.uk/id/eprint/48294 |
| DOI: | 10.1093/screen/hjt054 |
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