Butterworth, R. and Witcher, Barry (2001) Realising the vision:Translating strategy into action through policy mangement. Journal of the Institution of British Telecommunications Engineers, 2 (4). pp. 24-30. ISSN 1470-5826
Full text not available from this repository. (Request a copy)Abstract
The failure to link the achievement of top management goals with daily management at an operational level is a major cause of loss of momentum in change management. In addition to a process for preparing strategies, top managers need to implement a framework which mobilises company-wide effort for realising them. Policy management is about giving managers the flexibility to work towards the achievement of agreed objectives in ways they determine most effective for their part of the business.
Item Type: | Article |
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Faculty \ School: | Faculty of Social Sciences > Norwich Business School |
Depositing User: | Pure Connector |
Date Deposited: | 17 Dec 2013 12:14 |
Last Modified: | 24 Oct 2022 05:17 |
URI: | https://ueaeprints.uea.ac.uk/id/eprint/45346 |
DOI: |
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