Generating marketing resources by means of R&D activities in high technology firms

Tzokas, Nikolaos, Saren, M. and Brownlie, D (1997) Generating marketing resources by means of R&D activities in high technology firms. Industrial Marketing Management, 26 (4). pp. 331-340. ISSN 0019-8501

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Item Type:	Article
Faculty \ School:	Faculty of Social Sciences > Norwich Business School
Depositing User:	Pure Connector
Date Deposited:	04 Dec 2013 12:12
Last Modified:	24 Oct 2022 05:17
URI:	https://ueaeprints.uea.ac.uk/id/eprint/45336
DOI:

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