Barcode enabled m-commerce: Strategic implications and business models

Scornavacca, Eusebio and Barnes, Stuart J. (2006) Barcode enabled m-commerce: Strategic implications and business models. International Journal of Mobile Communications, 4 (2). pp. 163-177.

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This paper provides background on the use of barcodes for the provision of mobile commerce (m-commerce) services. It presents three cases where this technology has been used - in Japan, New Zealand and the UK. Subsequently, these are used as the basis for a discussion and analysis of the key business models and strategic implications for particular markets. The paper concludes with predictions for the market and directions for future research.

Item Type: Article
Uncontrolled Keywords: barcodes,business models,mobile commerce,optical character recognition,bar codes,marketing,mobile telecommunication systems,research and development management,strategic planning,future research,strategic implications,electronic commerce
Faculty \ School: Faculty of Social Sciences > Norwich Business School
Depositing User: Pure Connector
Date Deposited: 04 Dec 2013 12:18
Last Modified: 11 Aug 2023 14:31
DOI: 10.1504/IJMC.2006.008607

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