Barcode enabled m-commerce: Strategic implications and business models

Scornavacca, Eusebio and Barnes, Stuart J. (2006) Barcode enabled m-commerce: Strategic implications and business models. International Journal of Mobile Communications, 4 (2). pp. 163-177.

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Abstract

This paper provides background on the use of barcodes for the provision of mobile commerce (m-commerce) services. It presents three cases where this technology has been used - in Japan, New Zealand and the UK. Subsequently, these are used as the basis for a discussion and analysis of the key business models and strategic implications for particular markets. The paper concludes with predictions for the market and directions for future research.

Item Type:	Article
Uncontrolled Keywords:	barcodes,business models,mobile commerce,optical character recognition,bar codes,marketing,mobile telecommunication systems,research and development management,strategic planning,future research,strategic implications,electronic commerce
Faculty \ School:	Faculty of Social Sciences > Norwich Business School
Depositing User:	Pure Connector
Date Deposited:	04 Dec 2013 12:18
Last Modified:	11 Aug 2023 14:31
URI:	https://ueaeprints.uea.ac.uk/id/eprint/45107
DOI:	10.1504/IJMC.2006.008607

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