Modeling use continuance behavior in microblogging services:The case of Twitter

Barnes, Stuart and Böhringer, Martin (2011) Modeling use continuance behavior in microblogging services:The case of Twitter. Journal of Computer Information Systems, 51 (4). pp. 1-10.

Full text not available from this repository.

Abstract

The most popular microblogging service, Twitter, has established a large user base, in spite of numerous criticisms. This study aims to examine why this is the case. In particular, the study develops a model of microblogging use continuance based on theories of continuance, habit and critical mass. The model is then tested via a Web survey of Twitter users and PLS path modeling. The results suggest that continued use intention is strongly determined by perceived usefulness, satisfaction and habit (R2=0.454). The paper rounds off with conclusions and implications for future research and practice in mis very new area of inquiry.

Item Type: Article
Uncontrolled Keywords: continuance,critical mass,habit,microblogging,microblogs,twitter
Faculty \ School: Faculty of Social Sciences > Norwich Business School
Related URLs:
Depositing User: Pure Connector
Date Deposited: 17 Dec 2013 12:20
Last Modified: 24 Jul 2019 19:17
URI: https://ueaeprints.uea.ac.uk/id/eprint/45094
DOI:

Actions (login required)

View Item View Item