Modeling use continuance behavior in microblogging services: The case of Twitter

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Barnes, Stuart and Böhringer, Martin (2011) Modeling use continuance behavior in microblogging services: The case of Twitter. Journal of Computer Information Systems, 51 (4). pp. 1-10.

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Abstract

The most popular microblogging service, Twitter, has established a large user base, in spite of numerous criticisms. This study aims to examine why this is the case. In particular, the study develops a model of microblogging use continuance based on theories of continuance, habit and critical mass. The model is then tested via a Web survey of Twitter users and PLS path modeling. The results suggest that continued use intention is strongly determined by perceived usefulness, satisfaction and habit (R2=0.454). The paper rounds off with conclusions and implications for future research and practice in mis very new area of inquiry.

Item Type:	Article
Uncontrolled Keywords:	continuance,critical mass,habit,microblogging,microblogs,twitter
Faculty \ School:	Faculty of Social Sciences > Norwich Business School
Related URLs:	http://iacis.org/jcis/articles/Barnes_Bo...
Depositing User:	Pure Connector
Date Deposited:	17 Dec 2013 12:20
Last Modified:	15 Dec 2022 02:16
URI:	https://ueaeprints.uea.ac.uk/id/eprint/45094
DOI:

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