An Empirical Study of the Effect of Brand Personality Consistency on Recruitment Performance within The UK Higher Education Sector

Rutter, R., Lettice, Fiona ORCID: https://orcid.org/0000-0003-1304-4435 and Barnes, Stuart (2013) An Empirical Study of the Effect of Brand Personality Consistency on Recruitment Performance within The UK Higher Education Sector. In: 8th Global Band Conference, 2013-04-03 - 2013-04-05.

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Item Type:	Conference or Workshop Item (Paper)
Faculty \ School:	Faculty of Social Sciences > Norwich Business School
UEA Research Groups:	Faculty of Social Sciences > Research Groups > Innovation, Technology and Operations Management
Depositing User:	Pure Connector
Date Deposited:	26 Nov 2013 11:26
Last Modified:	21 Mar 2023 09:30
URI:	https://ueaeprints.uea.ac.uk/id/eprint/44901
DOI:

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