An Empirical Study of the Effect of Brand Personality Consistency on Recruitment Performance within The UK Higher Education Sector

Rutter, R., Lettice, Fiona and Barnes, Stuart (2013) An Empirical Study of the Effect of Brand Personality Consistency on Recruitment Performance within The UK Higher Education Sector. In: 8th Global Band Conference, 2013-04-03 - 2013-04-05.

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Item Type:	Conference or Workshop Item (Paper)
Faculty \ School:	Faculty of Social Sciences > Norwich Business School
UEA Research Groups:	Faculty of Social Sciences > Research Groups > Innovation, Technology and Operations Management
Depositing User:	Pure Connector
Date Deposited:	26 Nov 2013 11:26
Last Modified:	06 Feb 2025 01:11
URI:	https://ueaeprints.uea.ac.uk/id/eprint/44901
DOI:

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