Outcome-based contracts as a new business model:The role of partnership and value-driven relational assets

Ng, Irene C. L., Ding, David Xin and Yip, Nick (2013) Outcome-based contracts as a new business model:The role of partnership and value-driven relational assets. Industrial Marketing Management, 42 (5). pp. 730-743.

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Item Type: Article
Faculty \ School: Faculty of Social Sciences > Norwich Business School
Depositing User: Julie Frith
Date Deposited: 14 May 2013 15:01
Last Modified: 21 Apr 2020 16:10
URI: https://ueaeprints.uea.ac.uk/id/eprint/42392
DOI: 10.1016/j.indmarman.2013.05.009

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