Outcome-based contracts as a new business model:The role of partnership and value-driven relational assets

Ng, Irene C. L., Ding, David Xin and Yip, Nick (2013) Outcome-based contracts as a new business model:The role of partnership and value-driven relational assets. Industrial Marketing Management, 42 (5). pp. 730-743.

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Item Type:	Article
Faculty \ School:	Faculty of Social Sciences > Norwich Business School
UEA Research Groups:	Faculty of Social Sciences > Research Groups > Marketing, Entrepreneurship and Business Strategy (former - to 2019) Faculty of Social Sciences > Research Groups > Marketing
Depositing User:	Julie Frith
Date Deposited:	14 May 2013 15:01
Last Modified:	26 Oct 2025 07:30
URI:	https://ueaeprints.uea.ac.uk/id/eprint/42392
DOI:	10.1016/j.indmarman.2013.05.009

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