Motivation crowding in real consumption decisions: Who is messing with my groceries?

Perino, Grischa, Panzone, Luca A. and Swanson, Timothy (2014) Motivation crowding in real consumption decisions: Who is messing with my groceries? Economic Inquiry, 52 (2). pp. 592-607. ISSN 1465-7295

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Abstract

We present evidence of crowding out of intrinsic motivation in real purchasing decisions from a field experiment in a large supermarket chain. We compare three instruments, a label, a subsidy and a neutral price change, in their ability to induce consumers to switch from dirty to clean products. Interestingly a subsidy framed as an intervention is less effective than either a label or a neutrally framed price change. We argue that this provides a new explanation for crowding behaviour: consumers are resistant to having the line of demarcation between public and private decision making moved - in either direction.

Item Type: Article
Faculty \ School: Faculty of Social Sciences > School of Economics
Depositing User: Grischa Perino
Date Deposited: 19 Feb 2013 08:37
Last Modified: 21 Jul 2020 23:25
URI: https://ueaeprints.uea.ac.uk/id/eprint/41253
DOI: 10.1111/ecin.12024

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