Integrated Marketing Communication and Development of Press Brand

Zhang, Li (2003) Integrated Marketing Communication and Development of Press Brand. Journal of Publishing Research, General Issue No.145 [Chinese] (12).

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Item Type: Article
Faculty \ School: Faculty of Arts and Humanities > School of Political, Social and International Studies
University of East Anglia > Faculty of Arts and Humanities > Research Groups > Political, Social and International Studies
Depositing User: Katherine Humphries
Date Deposited: 22 Oct 2012 09:42
Last Modified: 20 Aug 2019 23:56
URI: https://ueaeprints.uea.ac.uk/id/eprint/39980
DOI:

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