Integrated Marketing Communication and Development of Press Brand

Zhang, Li (2003) Integrated Marketing Communication and Development of Press Brand. Journal of Publishing Research, General Issue No.145 [Chinese] (12).

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Item Type:	Article
Faculty \ School:	Faculty of Arts and Humanities > School of Political, Social and International Studies (former - to 2014)
UEA Research Groups:	Faculty of Social Sciences > Research Groups > Media@uea (former - to 2017) Faculty of Arts and Humanities > Research Groups > Political, Social and International Studies Faculty of Arts and Humanities > Research Groups > Cultural Politics, Communications & Media Faculty of Arts and Humanities > Research Groups > Critical Global Politics
Depositing User:	Katherine Humphries
Date Deposited:	22 Oct 2012 09:42
Last Modified:	21 Jul 2023 09:29
URI:	https://ueaeprints.uea.ac.uk/id/eprint/39980
DOI:

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