Somewhere Over the Rainbow: The Film Studio Tour as a Consumer-Brand Relationship Strategy (An Introspective Photographic Essay)

Wohlfeil, Markus (2012) Somewhere Over the Rainbow: The Film Studio Tour as a Consumer-Brand Relationship Strategy (An Introspective Photographic Essay). In: Proceedings of the 11th International Colloquium on Non-Profit, Arts, Heritage & Social Marketing, 2012-09-19.

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Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: film consumption,film studios,film marketing,event-marketing,brand lands,film studio tour,experiential consumption,photographic essay,autoethnography,introspective research,consumer-brand relationship,consumer behaviour
Faculty \ School: Faculty of Social Sciences > Norwich Business School
Depositing User: Markus Wohlfeil
Date Deposited: 17 Sep 2012 12:29
Last Modified: 22 Jul 2020 02:57
URI: https://ueaeprints.uea.ac.uk/id/eprint/39541
DOI:

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