Somewhere Over the Rainbow: The Film Studio Tour as a Consumer-Brand Relationship Strategy (An Introspective Photographic Essay)

Wohlfeil, Markus (2012) Somewhere Over the Rainbow: The Film Studio Tour as a Consumer-Brand Relationship Strategy (An Introspective Photographic Essay). In: 11th International Colloquium on Non-Profit, Arts, Heritage & Social Marketing, 2012-09-19, Academy of Marketing, London Metropolitan University.

Microsoft Word (Somewhere Over the Rainbow - Non-Profit, Arts, Heritage and Social Marketing SIG 2012) - Draft Version Download (50kB)

Item Type:	Conference or Workshop Item (Paper)
Uncontrolled Keywords:	film consumption,film studios,film marketing,event-marketing,brand lands,film studio tour,experiential consumption,photographic essay,autoethnography,introspective research,consumer-brand relationship,consumer behaviour,sdg 12 - responsible consumption and production ,/dk/atira/pure/sustainabledevelopmentgoals/responsible_consumption_and_production
Faculty \ School:	Faculty of Social Sciences > Norwich Business School
Depositing User:	Markus Wohlfeil
Date Deposited:	17 Sep 2012 12:29
Last Modified:	31 Jul 2023 07:15
URI:	https://ueaeprints.uea.ac.uk/id/eprint/39541
DOI:

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