The Elaboration Likelihood Model of Persuasive Communication

Spickett-Jones, Graham and Cox, V. (1999) The Elaboration Likelihood Model of Persuasive Communication. In: Marketing Communications: Principles and Practice. International Thompson.

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Item Type: Book Section
Faculty \ School: Faculty of Social Sciences > Norwich Business School
Depositing User: Anna Flack
Date Deposited: 20 Aug 2012 12:35
Last Modified: 27 Oct 2020 01:16
URI: https://ueaeprints.uea.ac.uk/id/eprint/39386
DOI:

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