The Elaboration Likelihood Model of Persuasive Communication

Spickett-Jones, Graham and Cox, V. (1999) The Elaboration Likelihood Model of Persuasive Communication. In: Marketing Communications: Principles and Practice. International Thompson.

Full text not available from this repository.

Item Type:	Book Section
Faculty \ School:	Faculty of Social Sciences > Norwich Business School
Depositing User:	Anna Flack
Date Deposited:	20 Aug 2012 12:35
Last Modified:	26 Jul 2021 23:35
URI:	https://ueaeprints.uea.ac.uk/id/eprint/39386
DOI:

Actions (login required)

View Item