A network approach to strategic analysis applied to integrated marketing communication

Spickett-Jones, Graham and Eng, T. Y. (2006) A network approach to strategic analysis applied to integrated marketing communication. In: Academy of Marketing Conference, 2012-06-01.

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Item Type: Conference or Workshop Item (Paper)
Faculty \ School: Faculty of Social Sciences > Norwich Business School
Depositing User: Anna Flack
Date Deposited: 20 Aug 2012 14:23
Last Modified: 05 Sep 2020 23:53
URI: https://ueaeprints.uea.ac.uk/id/eprint/39373
DOI:

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