A network approach to strategic analysis applied to integrated marketing communication
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Spickett-Jones, Graham and Eng, T. Y. (2006) A network approach to strategic analysis applied to integrated marketing communication. In: Academy of Marketing Conference, 2012-06-01.
Full text not available from this repository.Item Type: | Conference or Workshop Item (Paper) |
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Faculty \ School: | Faculty of Social Sciences > Norwich Business School |
Depositing User: | Anna Flack |
Date Deposited: | 20 Aug 2012 14:23 |
Last Modified: | 07 Mar 2021 00:46 |
URI: | https://ueaeprints.uea.ac.uk/id/eprint/39373 |
DOI: |
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