A network approach to strategic analysis applied to integrated marketing communication

Spickett-Jones, Graham and Eng, T. Y. (2006) A network approach to strategic analysis applied to integrated marketing communication. In: Academy of Marketing Conference, 2012-06-01.

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Item Type:	Conference or Workshop Item (Paper)
Faculty \ School:	Faculty of Social Sciences > Norwich Business School
UEA Research Groups:	Faculty of Social Sciences > Research Groups > Marketing, Entrepreneurship and Business Strategy (former - to 2019)
Depositing User:	Anna Flack
Date Deposited:	20 Aug 2012 14:23
Last Modified:	04 Sep 2021 23:39
URI:	https://ueaeprints.uea.ac.uk/id/eprint/39373
DOI:

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