The growing use of integration: Will new accounting standards drive the growth of IMC?

Spickett-Jones, Graham, Kitchen, P. J. and Brignell, J. (2003) The growing use of integration: Will new accounting standards drive the growth of IMC? Admap, 38. pp. 24-27.

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Item Type: Article
Faculty \ School: Faculty of Social Sciences > Norwich Business School
UEA Research Groups: Faculty of Social Sciences > Research Groups > Marketing, Entrepreneurship and Business Strategy (former - to 2019)
Depositing User: Anna Flack
Date Deposited: 20 Aug 2012 15:12
Last Modified: 23 Sep 2021 00:39
URI: https://ueaeprints.uea.ac.uk/id/eprint/39370
DOI:

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