Critical factors affecting the future of the Greek market of organic produce

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Fotopoulos, Christos, Chrysochoidis, Georgios M. and Pantzios, Christos J. (1999) Critical factors affecting the future of the Greek market of organic produce. MEDIT, 10 (2). pp. 30-35. ISSN 1120-6403

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Abstract

Since the early 1990s, organic agriculture in Greece has gained considerable momentum. However, the sector is, still at an early state of development: its institutional framework is far from being consolidated; "organic" policy is confined to a typical implementation of "organic" EU regulations; marketing channels are limited while Greek consumers appear to lack understanding of the concept of organic food. The present study attempts a qualitative exploitation of key success factors for the sector's further development. Case study research in the form of in-dept interviews with a selected group of leading "organic" experts is employed to provide information on the sector's current institutional framework, the components of a sound "organic" policy, the marketing of organic produce and the respective consumer/producer attitudes.

Item Type:	Article
Faculty \ School:	Faculty of Social Sciences > Norwich Business School
Related URLs:	https://newmedit.iamb.it/edizioni_new_me...
Depositing User:	Elle Green
Date Deposited:	29 Mar 2012 13:09
Last Modified:	23 Aug 2021 23:53
URI:	https://ueaeprints.uea.ac.uk/id/eprint/38623
DOI:

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