Repercussions of consumer confusion for late introduced differentiated products

Chrysochoidis, Georgios (2000) Repercussions of consumer confusion for late introduced differentiated products. European Journal of Marketing, 34 (5/6). pp. 705-722. ISSN 0309-0566

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Abstract

Late introduced differentiated products are at a disadvantage compared to existing products in the marketplace as they suffer from consumer confusion regarding such differentiation. This confusion has several important repercussions ultimately resulting into a slow diffusion and limited success of the late introduced differentiated products in the marketplace. This study attempts to explain the problem using data regarding organic food products. The repercussions of the problem are also assessed.

Item Type:	Article
Faculty \ School:	Faculty of Social Sciences > Norwich Business School
Depositing User:	Elle Green
Date Deposited:	29 Mar 2012 10:36
Last Modified:	15 Dec 2022 01:54
URI:	https://ueaeprints.uea.ac.uk/id/eprint/38610
DOI:	10.1108/03090560010321992

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