Factors affecting the decision to purchase organic food

Fotopoulos, Christos and Chrysochoidis, Georgios (2001) Factors affecting the decision to purchase organic food. Journal of Euromarketing, 9 (3). pp. 45-66. ISSN 1049-6483

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Abstract

In investigating purchases of consumers familiar with organic food products, emphasis must be placed on the psychological and socio-economic factors determining their purchasing attitudes. To this end, the present study is undertaken as an investigative research, based on psychometric methods. Regression analysis is then used to assess the importance of each investigated factor. The most important factors in actual organic food purchases are found to be: familiarity with organic food enhanced by the conception of differences existing between organic and conventional food and the thoughtful way consumers purchase their food products. The increasing variety of organic products and organic certification labels are also important.

Item Type:	Article
Faculty \ School:	Faculty of Social Sciences > Norwich Business School
Depositing User:	Elle Green
Date Deposited:	29 Mar 2012 09:27
Last Modified:	15 Dec 2022 01:49
URI:	https://ueaeprints.uea.ac.uk/id/eprint/38605
DOI:	10.1300/J037v09n03_03

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