Why do high-tech firms suffer delays in international new product rollouts?

Chrysochoidis, Georgios (2000) Why do high-tech firms suffer delays in international new product rollouts? International Journal of Manufacturing Technology and Management, 2 (1/2/3/4/5/6/7). p. 901. ISSN 1368-2148

Full text not available from this repository.

Abstract

Many companies nowadays launch their new products in the global market. International product managers must effectively coordinate and orchestrate multiple introductions in a variety of country market environments. Sticking to time schedules remains fundamental for new product success. Delays will be destructive, an unwieldy problem in high-tech highly international sectors where product life cycles are short. What are the main causes of delays in new product rollouts across multiple country markets? The results of a case based study reported in this article provide some answers to this question.

Item Type: Article
Faculty \ School: Faculty of Social Sciences > Norwich Business School
Related URLs:
Depositing User: Elle Green
Date Deposited: 29 Mar 2012 09:11
Last Modified: 21 Apr 2020 21:14
URI: https://ueaeprints.uea.ac.uk/id/eprint/38604
DOI: 10.1504/IJMTM.2000.001383

Actions (login required)

View Item View Item