Why do high-tech firms suffer delays in international new product rollouts?

Chrysochoidis, Georgios (2000) Why do high-tech firms suffer delays in international new product rollouts? International Journal of Manufacturing Technology and Management, 2 (1/2/3/4/5/6/7). pp. 901-918. ISSN 1368-2148

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Abstract

Many companies nowadays launch their new products in the global market. International product managers must effectively coordinate and orchestrate multiple introductions in a variety of country market environments. Sticking to time schedules remains fundamental for new product success. Delays will be destructive, an unwieldy problem in high-tech highly international sectors where product life cycles are short. What are the main causes of delays in new product rollouts across multiple country markets? The results of a case based study reported in this article provide some answers to this question.

Item Type:	Article
Faculty \ School:	Faculty of Social Sciences > Norwich Business School
Depositing User:	Elle Green
Date Deposited:	29 Mar 2012 09:11
Last Modified:	15 Dec 2022 01:54
URI:	https://ueaeprints.uea.ac.uk/id/eprint/38604
DOI:	10.1504/IJMTM.2000.001383

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