A contingent valuation of the 2012 London Olympic Games: A regional perspective

Walton, Harry, Longo, Alberto and Dawson, Peter (2008) A contingent valuation of the 2012 London Olympic Games: A regional perspective. Journal of Sports Economics, 9 (3). pp. 304-317. ISSN 1527-0025

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Major sporting events such as the Olympics are usually assessed in terms of economic impacts. Recently, policy makers have begun to place greater emphasis on possible intangible effects (such as civic pride, legacy of sporting facilities) associated with such events. To date, little work has been carried out on quantifying these effects in a meaningful way. This study uses contingent valuation methodology to assess the value of the proposed 2012 London Olympic Games. The survey is carried out on the provincial city of Bath, approximately 2 hours west of London. Conducting the survey outside of London is justified on the basis that the organizers of London 2012 have emphasized the value of the event to the United Kingdom as a whole. The results suggest that positive intangible effects are associated with the event and residents outside of London are willing to pay toward funding.

Item Type: Article
Faculty \ School: Faculty of Social Sciences > School of Economics
UEA Research Groups: Faculty of Social Sciences > Research Groups > Applied Econometrics And Finance
Faculty of Social Sciences > Research Groups > Behavioural Economics
Depositing User: Katherine Humphries
Date Deposited: 09 Feb 2012 16:43
Last Modified: 21 Dec 2023 01:34
URI: https://ueaeprints.uea.ac.uk/id/eprint/37014
DOI: 10.1177/1527002507308769

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