A study on the effect of group membership perspective on consumer decision

Kim, Young (2003) A study on the effect of group membership perspective on consumer decision. Korean Journal of Marketing, 5 (4).

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Item Type: Article
Faculty \ School: Faculty of Social Sciences > Norwich Business School
Depositing User: Young Ah Kim
Date Deposited: 20 May 2011 15:45
Last Modified: 11 Jan 2024 01:24
URI: https://ueaeprints.uea.ac.uk/id/eprint/31143
DOI:

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