Getting Lost 'Into the Wild': Understanding consumers' movie enjoyment through a narrative transportation approach

Batat, Wided and Wohlfeil, Markus (2008) Getting Lost 'Into the Wild': Understanding consumers' movie enjoyment through a narrative transportation approach. In: 36th North American Association for Consumer Research Conference, 2008-10-23 - 2008-10-26, Hyatt Regency Hotel.

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Abstract

As consumers enjoy watching movies for many reasons, this paper takes an existential-phenomenological perspective to discuss movie consumption as holistic private lived experiences. By using interactive introspection, the two researchers examined their own individual private consumption experiences with the recently released movie Into the Wild (US 2007) as a complex tapestry of interrelated factors. The introspective data indicates that a consumer’s personal engagement with the movie narrative, its characters and underlying philosophy is of particular importance for one’s enjoyment of the movie. This allows for and even enhances the consumer’s temporary feeling of complete immersion into the movie’s imaginary world.

Item Type:	Conference or Workshop Item (Paper)
Uncontrolled Keywords:	film consumption,movie enjoyment,movie consumption,narrative transportation theory,narrative immersion,experiential consumption,autoethnography,introspection,introspective research
Faculty \ School:	Faculty of Social Sciences > Norwich Business School
UEA Research Groups:	Faculty of Social Sciences > Research Groups > Marketing, Entrepreneurship and Business Strategy (former - to 2019)
Depositing User:	Julie Frith
Date Deposited:	19 Apr 2011 09:05
Last Modified:	24 Sep 2024 07:08
URI:	https://ueaeprints.uea.ac.uk/id/eprint/29584
DOI:

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