Integrating Information Technology into Marketing Management

Bready, Mairead, Saren, Michael and Tzokas, Nikolaos (2002) Integrating Information Technology into Marketing Management. Journal of Marketing Management, 18 (5-6). pp. 555-576. ISSN 1472-1376

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Item Type: Article
Faculty \ School: Faculty of Social Sciences > Norwich Business School
Depositing User: Nicola Secker
Date Deposited: 18 Apr 2011 15:36
Last Modified: 01 Jun 2020 23:48
URI: https://ueaeprints.uea.ac.uk/id/eprint/29558
DOI: 10.1362/0267257022683703

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