Integrating Information Technology into Marketing Management

Bready, Mairead, Saren, Michael and Tzokas, Nikolaos (2002) Integrating Information Technology into Marketing Management. Journal of Marketing Management, 18 (5-6). pp. 555-576. ISSN 1472-1376

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Item Type:	Article
Faculty \ School:	Faculty of Social Sciences > Norwich Business School
Depositing User:	Nicola Secker
Date Deposited:	18 Apr 2011 15:36
Last Modified:	28 Mar 2025 04:41
URI:	https://ueaeprints.uea.ac.uk/id/eprint/29558
DOI:	10.1362/0267257022683703

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