Retail loyalty schemes: results from a consumer diary study

Smith, Andrew, Sparks, Leigh, Hart, Susan and Tzokas, Nikolaos (2003) Retail loyalty schemes: results from a consumer diary study. Journal of Retailing and Consumer Services, 10 (2). pp. 109-119.

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Item Type:	Article
Faculty \ School:	Faculty of Social Sciences > Norwich Business School
Depositing User:	Nicola Secker
Date Deposited:	18 Apr 2011 15:36
Last Modified:	14 Oct 2025 01:40
URI:	https://ueaeprints.uea.ac.uk/id/eprint/29556
DOI:	10.1016/S0969-6989(02)00007-3

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