Relationship orientation, marketing capabilities, and performance: The role of customer relationship management

Nath, Prithwiraj (2010) Relationship orientation, marketing capabilities, and performance: The role of customer relationship management. In: Marketing Science Conference, 2010-06-01.

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Item Type: Conference or Workshop Item (Paper)
Faculty \ School: Faculty of Social Sciences > Norwich Business School
Depositing User: Prithwiraj Nath
Date Deposited: 15 Apr 2011 15:20
Last Modified: 01 Nov 2020 01:00
URI: https://ueaeprints.uea.ac.uk/id/eprint/29485
DOI:

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