Relationship orientation, marketing capabilities, and performance: The role of customer relationship management

Nath, Prithwiraj (2010) Relationship orientation, marketing capabilities, and performance: The role of customer relationship management. In: Marketing Science Conference, 2010-06-01, University of Cologne.

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Item Type:	Conference or Workshop Item (Paper)
Faculty \ School:	Faculty of Social Sciences > Norwich Business School
Depositing User:	Prithwiraj Nath
Date Deposited:	15 Apr 2011 15:20
Last Modified:	24 Sep 2024 07:07
URI:	https://ueaeprints.uea.ac.uk/id/eprint/29485
DOI:

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