Pandit, Naresh R. (1998) British Steel Corporation: Probably the biggest turnaround story in UK industrial history. Strategic Change, 7 (2). pp. 65-79. ISSN 1086-1718
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This paper examines the turnaround of the British Steel Corporation (BSC) over the period 1974–89 which has been described by the Financial Times as: ‘probably the biggest turnaround story in UK industrial history’. This now celebrated case demonstrates that: The turnaround of BSC was achieved through measures aimed not only at cutting costs but also at increasing revenues. A period of retrenchment was necessary before growth strategies could be profitably pursued. Timing was an important factor affecting the success of the turnaround effort; and, the turnaround was achieved whilst BSC was still publicly owned.
Item Type: | Article |
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Faculty \ School: | Faculty of Social Sciences > Norwich Business School |
UEA Research Groups: | Faculty of Social Sciences > Research Groups > Marketing, Entrepreneurship and Business Strategy (former - to 2019) Faculty of Social Sciences > Research Groups > Strategy and Entrepreneurship Faculty of Social Sciences > Research Groups > Marketing |
Depositing User: | Naresh Pandit |
Date Deposited: | 08 Apr 2011 08:51 |
Last Modified: | 15 Dec 2022 02:01 |
URI: | https://ueaeprints.uea.ac.uk/id/eprint/28583 |
DOI: | 10.1002/(SICI)1099-1697(199803/04)7:2<65::AID-JSC357>3.0.CO;2-T |
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