In Search of Successful Mobile Advertising: Consumer and Business Perspectives
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Barnes, S.J., Scornavacca, E., McKenzie, K. and Carroll, A. (2009) In Search of Successful Mobile Advertising: Consumer and Business Perspectives. In: Handbook of Research on Mobile Marketing Management. IGI Global, Hershey.
This is the latest version of this item.
Item Type: | Book Section |
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Faculty \ School: | Faculty of Social Sciences > Norwich Business School |
Depositing User: | Stuart Barnes |
Date Deposited: | 06 Apr 2011 09:10 |
Last Modified: | 25 Jan 2021 00:31 |
URI: | https://ueaeprints.uea.ac.uk/id/eprint/28130 |
DOI: |
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In Search of Successful Mobile Advertising: Consumer and Business Perspectives. (deposited 13 Jan 2011 10:40)
- In Search of Successful Mobile Advertising: Consumer and Business Perspectives. (deposited 06 Apr 2011 09:10) [Currently Displayed]
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