In Search of Successful Mobile Advertising: Consumer and Business Perspectives

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Barnes, S.J., Scornavacca, E., McKenzie, K. and Carroll, A. (2009) In Search of Successful Mobile Advertising: Consumer and Business Perspectives. In: Handbook of Research on Mobile Marketing Management. IGI Global, Hershey.

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Item Type: Book Section
Faculty \ School: Faculty of Social Sciences > Norwich Business School
Depositing User: Stuart Barnes
Date Deposited: 06 Apr 2011 09:10
Last Modified: 25 Jan 2021 00:31
URI: https://ueaeprints.uea.ac.uk/id/eprint/28130
DOI:

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